Fair Usage Policy

Fair Usage Policy

Last updated: 2026-07-16

This fair usage policy applies to the website, products and services offered under the brand WAAPI, operated by WAAPI (“we”, “us”, “our”), acting as the business. By accessing or using our services you agree to this fair usage policy. If you do not agree, please discontinue use of the services.

1. Why this exists

Plans that describe a resource as “unlimited” mean unlimited for normal business use. This page says plainly what that means, so nobody is surprised by a throttle.

2. What is fair

Usage consistent with one business operating its own customer communication — its own contacts, its own campaigns, its own team. Occasional spikes (a festival campaign, a product launch) are entirely fine and expected.

3. What is not

  • Sustained API call rates far above the documented limits, or deliberately evading rate limits.
  • Using one account to serve multiple unrelated businesses, or reselling capacity without authorisation.
  • Storing media or files unrelated to your business communication, or using the platform as general file storage or a CDN.
  • Automated activity that degrades service for other customers.
  • Repeatedly creating accounts to re-use trial or promotional allowances.

4. What we do about it

We will contact you first. If usage continues to degrade the service for others we may apply rate limits, ask you to move to a plan that fits, or — for deliberate abuse — suspend the account. We do not silently throttle without telling you why.

5. Hard limits are not fair-usage limits

Quotas that are explicitly numbered in your plan (message allowances, team seats, AI credits) are hard limits, not fair-usage judgements — they simply stop when exhausted, and you top up or upgrade.

Governing law & jurisdiction

This document is governed by the laws of India. For operators in India this includes the Information Technology Act, 2000, the Digital Personal Data Protection Act, 2023 (DPDP Act), the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 and the Consumer Protection Act, 2019. Where we serve customers in other jurisdictions we honour applicable local requirements, including the EU/UK General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), to the extent they apply. Courts at India have exclusive jurisdiction, subject to any non-waivable consumer rights in your country of residence.

Contact us

WAAPI is operated by WAAPI. For any question about this document, contact us: