Anti-Spam & Messaging Consent Policy

Anti-Spam & Messaging Consent Policy

Last updated: 2026-07-16

This anti-spam policy applies to the website, products and services offered under the brand WAAPI, operated by WAAPI (“we”, “us”, “our”), acting as the business. By accessing or using our services you agree to this anti-spam policy. If you do not agree, please discontinue use of the services.

1. The rule

Message only people who asked to hear from you, about the thing they asked about, with a working way to stop. Every other rule on this page follows from that one.

2. Consent — what counts

Before you message anyone you must hold opt-in that is:

  • Explicit — the person actively agreed (ticked an unticked box, sent you the first message, signed a form, or opted in at your point of sale).
  • Informed — they knew it was your business that would message them, on which channel, and roughly what about.
  • Recorded — you can produce the timestamp, the source and the wording they agreed to, if a channel or a regulator asks. You must keep that record for as long as you message them.

Consent given for one channel does not carry to another, and consent given to a different business never carries to you.

3. What is never acceptable

  • Purchased, rented, scraped or “found” contact lists — regardless of what the seller promised about consent.
  • Messaging people who never heard of you because they are “in the target market”.
  • Continuing to message someone who has opted out, or making them opt out more than once.
  • Making opt-out hard — hiding it, requiring a phone call, or demanding a login to unsubscribe.
  • Disguising who is messaging, or using a misleading sender identity or template.
  • Sending marketing under the cover of a transactional or utility template category.

4. Opt-out

You must honour an opt-out immediately and in any case within 24 hours, across every channel that person opted out of, however it was expressed — “STOP”, “unsubscribe”, a block, or plain words like “don’t message me again”. The platform provides automatic opt-out handling and a suppression list; keeping it accurate is your responsibility.

5. Channel rules apply on top

Each channel enforces its own version of these rules and its own penalties — see the Meta Platform Policy. A channel can restrict your number or ban your business account for spam complaints alone, on its own judgement, and we cannot reverse that.

6. How we enforce this

We monitor block rates, spam reports, opt-out rates and channel quality signals. Where they indicate abuse we may throttle your sending, pause a campaign, require you to evidence consent, or suspend the account — immediately and without refund for serious or repeated violations. We cooperate with lawful requests from authorities and with channel providers investigating abuse.

7. Reporting spam sent through our platform

If you received an unwanted message sent through WAAPI, tell us at support@thewaapi.com with the sender, a screenshot and the timestamp. We investigate every report and will act against the sender where the report is substantiated.

Governing law & jurisdiction

This document is governed by the laws of India. For operators in India this includes the Information Technology Act, 2000, the Digital Personal Data Protection Act, 2023 (DPDP Act), the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 and the Consumer Protection Act, 2019. Where we serve customers in other jurisdictions we honour applicable local requirements, including the EU/UK General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), to the extent they apply. Courts at India have exclusive jurisdiction, subject to any non-waivable consumer rights in your country of residence.

Contact us

WAAPI is operated by WAAPI. For any question about this document, contact us: